Sheena Kitchin, MD of Scotland By Design, is a tourism professional with many years’ experience of managing complex events and itineraries in Scotland for international corporate and incentive clients. She also has experience as a Board Member of VisitScotland, our national tourist agency, and of other international tourism organisations.

The level of service and expertise demanded by corporate clients is now offered to individuals and groups looking for a unique Scottish holiday. Scotland By Design by-passes the mediocre, seeking out special places and people to create itineraries that are far from ordinary. We are passionate about Scotland and love to introduce visitors to the best the country can offer, be that a private castle, a contemporary craft studio or a charming inn.

Sheena is a member of the international Slow Food organisation and she takes great pleasure in recommending places where visitors can enjoy Scotland’s excellent natural produce, taste new flavours and sample foods unique to local areas.

We aim to provide a service of exceptional value and leave you with wonderful memories of your trip to Scotland.


“We just had to write and thank you for your excellent arrangements on our trip to Scotland. Everything worked perfectly. We were very lucky in having good weather, but feel that the greatest luck was in having you to organise it all for us” James and Elizabeth, Nottingham